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"I was running a media technology agency for a while and trying to shove this down the throat of every client, but nobody wanted it," Sideman says.

Watching a You Now stream can be an overwhelming experience.

“At first, it got to be enough so I could cover my phone bill.

Now I make more every month on You Now than I do from my work at the store,” Abuhamdeh tells me. We become friends.” A couple of times he’s broadcast from his bedroom while sleeping. They want to see everything that you do.” You Now launched back in September of 2012, but for its first year and a half struggled to find traction.

"It’s all about the addiction to real time feedback and the nodes in the brain that it triggers," Sideman tells me.

Users can give digital gifts, essentially sticks, like hearts, fistbumps, or beers.

"Guys, I’ve been drinking too much water," he tells his smartphone camera.In June of last year, on a whim and mostly out of boredom, Abuhamdeh mounted his phone next to the register and began to broadcast his day on You Now, a live streaming service. People would walk up and pay, he would ring them up, and then as they left, nail them with a zinger spoken to the camera. But I was nervous, I felt like there were people watching. It was weird.” After a few weeks of broadcasting he began to find his rhythm.It initially piggybacked off of Twitter, but was quickly cut off, likely because Twitter has its own plans for a live streaming service built around a company it just acquired, Periscope.We’ve finally hit a tipping point where live streaming makes sense, both as a killer feature on a platform like Twitter, but also as a standalone business like You Now. "The reason is the rise of i OS and Android," says Emmett Shear, the CEO of Twitch.